Buick Is Reportedly Considering a New Sedan for the United States
Once famous for its sedans, Buick hasn’t competed in the space in the United States since the exit of the Regal following the 2020 model year.
By Jack FitzgeraldPublished: Mar 14, 2026
Save Article
buick wildcat ev concept front view
GM DESIGN/Buick
Buick is considering a sedan for the North American market, a new report from GM Authority suggests.
The new sedan could be built on the Alpha II platform, which underpins the outgoing Cadillac CT4 as well as the current and upcoming Cadillac CT5.
The automaker still sells several sedans overseas, including a new plug-in hybrid model called the Electra L7 and variants of the Regal and the LaCrosse.\n\nSome things are just too good to stay away from for long. You might give up added sugars in January, but chances are you’ll be back in the boulangerie by March. For Buick, passenger cars appear to be the habit the automaker can’t seem to kick. Despite the automaker’s best attempts at focusing entirely on its crossover lineup, Buick is now considering a new sedan for North America, according to a new report by GM Authority.\n\nBuick\nThe Buick Electra GS concept.\nAccording to the outlet, General Motors is evaluating several passenger cars for the United States, one of which could wind up as a Buick sedan. While it was once a respected player in the space, Buick hasn’t fielded a sedan in North America since the Regal bowed out at the end of 2020.\n\nFor Sale Near You\nSee all results for used Buick for sale near 634720\n\nThe report suggests that the new Buick could be built on GM’s Alpha II platform. That platform underpins the Cadillac CT4—which is ending production later this year—and the Cadillac CT5. The platform will also underpin the next-generation CT5, which the automaker has confirmed is in the works.\n\nWhile it’s unlikely that a production sedan would look as sleek as the Buick Wildcat EV concept shown above, Buick does have current sedans we can use as an indicator of styling. The automaker’s sedan business does particularly well in China, where it sells models such as the LaCrosse, Regal, Verano Pro, and a new model called the Electra L7 that has a range-extender plug-in hybrid powertrain. While Buick hasn’t confirmed anything yet, the report suggests that GM could be preparing to shake up its lineup in a big way.\n\nBuick’s Unexpected Return to the Sedan Segment: Will the Wildcat EV Concept Influence the Future of American Luxury Cars?\nFor years, the automotive landscape in the United States has been dominated by the SUV and crossover craze. Traditional sedans, once the bread and butter of American automakers, have slowly faded into the background, with many manufacturers opting to discontinue their passenger car lines altogether. However, a recent whisper from the automotive industry suggests that Buick, a brand synonymous with American luxury and comfort, may be considering a return to the sedan market. This potential shift has sparked excitement among automotive enthusiasts and loyal Buick customers who have long missed the brand’s elegant and sophisticated passenger cars. Could this be the comeback story of the decade, or is it a gamble that Buick is better off avoiding?\n\nBuick’s Glorious Past: A Legacy of Sedan Excellence\nTo understand the significance of Buick’s potential return to the sedan segment, we must first look back at the brand’s illustrious history. For decades, Buick was a powerhouse in the American sedan market, offering a range of stylish and comfortable vehicles that catered to a diverse clientele. From the entry-level Verano to the mid-size Regal and the flagship LaCrosse, Buick’s sedan lineup was a testament to the brand’s commitment to quality, innovation, and passenger comfort. The brand’s sedans were known for their smooth ride, quiet cabins, and thoughtful features that made every journey a pleasure. Buick’s sedans weren’t just transportation; they were a statement of success and sophistication.\n\nThe Regal, in particular, was a beloved model that carved out a niche for itself in the competitive mid-size segment. With its sporty handling and upscale interior, the Regal appealed to buyers who wanted a car that was both practical and fun to drive. The LaCrosse, on the other hand, was the epitome of Buick’s luxury philosophy, offering a serene and comfortable ride that rivaled the best in its class. Even the Verano, though smaller, brought Buick’s signature comfort and refinement to a new generation of buyers. These sedans weren’t just sales successes; they were cultural icons that represented the best of American automotive engineering.\n\nThe Decline of the Sedan: A Changing Automotive Landscape\nHowever, the automotive landscape began to shift dramatically in the 2010s. Consumer preferences started to move away from traditional sedans towards SUVs and crossovers, which offered more cargo space, higher seating positions, and a sense of security that many buyers found appealing. Automakers, ever eager to cater to market demands, began to phase out their sedan offerings, redirecting resources towards the development of sport utility vehicles. Buick was no exception to this trend, as it gradually reduced its sedan lineup, eventually leaving only the Regal as a representative of its passenger car heritage.\n\nThe final nail in the coffin for Buick’s sedan presence in the United States came with the discontinuation of the Regal following the 2020 model year. This move left a void in Buick’s lineup, leaving many loyal customers disappointed and questioning the brand’s direction. With the Regal gone, Buick’s portfolio became almost exclusively focused on SUVs and crossovers, with models like the Encore GX, Envision, Enclave, and the electric Wildcat EV concept dominating the conversation.\n\nThe Rise of the Electric Sedan: A New Dawn for Buick?\nDespite the industry-wide shift towards SUVs, there are signs that the tide may be turning once again. The rapid advancements in electric vehicle technology have opened up new possibilities for the sedan segment. With battery technology improving and charging infrastructure expanding, electric sedans are becoming a viable and attractive option for many consumers. These new electric sedans offer a compelling blend of performance, efficiency, and luxury that could challenge the dominance of SUVs.\n\This brings us to the highly anticipated Buick Wildcat EV concept. While technically a concept car, the Wildcat EV has generated significant buzz and represents Buick’s vision for the future of electric mobility. This sleek and futuristic sedan showcases Buick’s design language and hints at the brand’s potential to create stunning electric vehicles. The Wildcat EV concept isn’t just a pretty face; it’s a statement of intent, signaling that Buick is serious about electric mobility and that sedans may play a significant role in its future.\n\The Current State of Buick’s Sedan Offerings: A Global Perspective\nWhile Buick may have exited the sedan market in the United States, it hasn’t completely abandoned passenger cars on a global scale. The brand continues to offer a range of sedans in international markets, particularly in China, where the sedan market remains robust. Models like the Buick LaCrosse, Regal, Verano Pro, and the innovative Electra L7 plug-in hybrid demonstrate that there is still a strong demand for Buick’s sedan offerings.\n\The Electra L7, in particular, is a prime example of Buick’s forward-thinking approach to sedan design. This range-extender plug-in hybrid combines the benefits of electric driving with the convenience of a gasoline engine, offering impressive range and flexibility. Its sleek design and advanced features make it a compelling option for environmentally conscious buyers who still need the practicality of a traditional car. The success of these international sedan models provides valuable insights into what could work in the United States.\n\The Report That Sparked the Excitement: What We Know\nA recent report from GM Authority has ignited the discussion about Buick’s potential return to the sedan segment in the United States. According to the report, General Motors is evaluating several passenger car platforms for the American market, one of which could be developed into a Buick sedan. This news has sent ripples of excitement through the automotive community, as it suggests that Buick may be on the verge of a major strategic shift.\n\The report indicates that the new Buick sedan could be built on GM’s Alpha II platform. This platform is no stranger to high-performance vehicles, as it currently underpins the Cadillac CT4 and the Cadillac CT5. While the CT4 is slated to end production later this year, the CT5 is expected to continue, and the Alpha II platform will also be used for the next-generation CT5. This suggests that Buick could leverage existing GM architecture to develop its new sedan, potentially reducing development costs and accelerating its time to market.\n\The Alpha II platform is known for its rear-wheel-drive bias, which would be a significant departure from Buick’s current front-wheel-drive-based crossover lineup. A rear-wheel-drive architecture would allow for a more balanced weight distribution and a sportier driving experience, which could help Buick differentiate itself in the market and appeal to buyers looking for something beyond the typical crossover. This would align with the brand’s heritage of producing cars that are both comfortable and engaging to drive.\n\The Wildcat EV Concept: A Glimpse into the Future\nWhile the report focuses on a potential gasoline or hybrid sedan, the Buick Wildcat EV concept cannot be ignored. This stunning concept car has captured the imagination of automotive enthusiasts and industry observers alike. With its sleek, coupe-like profile, futuristic interior, and advanced electric powertrain, the Wildcat EV
