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BMW 3 Series Wagon Is Coming, But Will America Get It?
After years of speculation, BMW has confirmed a new 3 Series wagon—known as the Touring—is on the way. But whether U.S. buyers will see it remains uncertain, with an M3 Touring potentially being our only option.
Kristen Lee
Writer
March 20, 2026
Wagon enthusiasts, take note: BMW has officially confirmed that a Touring wagon variant of the upcoming 3 Series sedan is in the works. However, a decision on whether this much-anticipated model will reach the U.S. market is still pending.
The revelation came during the world premiere event for the all-electric 2027 BMW i3 in Munich, Germany. As the event drew to a close, BMW Group chairman of the board of management and CEO Oliver Zipse made a surprise announcement from the stage. “Here on stage today is just one variant of the BMW 3 Series,” Zipse stated. “The 3 Series has always been about much more than a sedan. I don’t want to reveal everything today, but there’s one model I’m happy to confirm: the BMW 3 Series Touring.”
While no official images of the new wagon were unveiled, a digital rendering displayed on the screen behind Zipse depicted a vehicle with a distinct wagon silhouette, clearly differentiated from the sedan. (The accompanying image shows the current 3 Series Touring, with the outline of the new model positioned below.)
Following the announcement, BMW brand and product management senior vice president Bernd Koerber discussed the implications in a roundtable session. He indicated that the company is considering offering the new wagon with various powertrain options, including fully electric and internal combustion engines. Koerber emphasized BMW’s strategy of tailoring vehicle configurations to specific geographic markets, stating, “There’s hardly anything in [our] pipeline [that’s] one variant only. The more defining factor is where is that car relevant in terms of geography, and then what’s the right powertrain for that. Then we take out of the toolbox what we need.”
When asked specifically about the possibility of the U.S. market receiving the new 3 Series wagon, Koerber confirmed that the company is evaluating the prospect. “There is a chance. We had Touring discussions with our product council in the U.S. for a very long time, and we were very much positively surprised about the 5 Series Touring,” he noted, referencing the success of the BMW M5 Touring in the U.S. “It looks like Touring is becoming a lifestyle thing and [we’re] happy to develop on that.”
When MotorTrend inquired about actions U.S. consumers could take to encourage BMW to export the 3 Series wagon, Koerber playfully dismissed the need for petitions or direct messages, acknowledging the volume of fan mail the company already receives. However, he elaborated on the distinct market dynamics for wagons in Europe versus the United States. In Europe, the Touring models appeal to a broad customer base seeking a combination of style and long-distance travel functionality. In contrast, U.S. buyers have historically gravitated toward wagons primarily for their performance characteristics rather than their utility.
“For the U.S., I would always focus on high performance. I would always link the Touring with high performance. And this combination seems to work from a lifestyle perspective. Unique shape, high performance seems to be a good mix,” Koerber explained. This strategic focus on performance aligns with the current automotive landscape, where non-performance wagons have largely disappeared from the U.S. market. Competitors like Mercedes-Benz and Audi have similarly shifted their U.S. wagon lineups toward AMG and RS performance variants, while models such as the Buick Regal TourX, Volvo V90, and Volvo V60 have been discontinued. Even the Subaru Outback has evolved into a larger, taller vehicle that closely resembles an SUV.
The trend toward performance-oriented wagons in the U.S. underscores the specialized nature of the remaining market segment. Enthusiasts who prefer the practicality of a wagon often seek the added performance and handling capabilities that M and AMG models provide. This dynamic raises the possibility that the most likely—or perhaps only—version of the new 3 Series wagon to reach U.S. shores could be the high-performance M3 Touring.
While BMW has never before exported an M3 wagon to the United States, the company has previously considered the concept, with rumors circulating over the years. Now, with the development of the M5 Touring underway, BMW possesses valuable market research and engineering insights that could be directly applicable to an M3 Touring program. Such a model would capitalize on the growing interest in performance lifestyle vehicles and offer American enthusiasts a compelling alternative to traditional SUVs.
The confirmation of a new 3 Series wagon represents a significant moment for BMW and for wagon aficionados worldwide. As the automotive industry continues its transition toward electrification and evolving consumer preferences, the enduring appeal of the wagon body style persists, albeit in increasingly specialized forms. The coming months will be critical in determining the final configuration and market availability of this exciting new addition to the legendary 3 Series lineup.
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Call to Action for U.S. Enthusiasts
For dedicated BMW fans in the United States who are eager to see the new 3 Series wagon on American roads, staying informed and engaged is key. The best approach is to follow official BMW news channels, automotive publications like MotorTrend, and social media discussions. Sharing your enthusiasm and interest in the U.S. market through official feedback channels when BMW solicits customer input can also help demonstrate the demand for such vehicles. While there are no guarantees, maintaining awareness of development updates and market trends will position you to act quickly should BMW announce U.S. availability for the 3 Series Touring or M3 Touring.
