A New BMW 3 Series Wagon Is Happening, but No Word Yet for the U.S.
And if it does wind up coming here, we’d probably only get the M3 Touring version.
Kristen LeeWriterMar 20, 2026
Wagon lovers, rejoice: BMW has confirmed it will build a Touring wagon version of the upcoming 3 Series sedan. But will it come to the U.S. market? That’s still to be decided.\
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At the very end of the all-electric 2027 BMW i3’s world premiere event in Munich, Germany, last week, BMW Group chairman of the board of management and CEO Oliver Zipse dropped a final announcement before walking off the stage. “Here on stage today is just one variant of the BMW 3 Series,” he said. “The 3 Series has always been about much more than a sedan. I don’t want to reveal everything today, but there’s one model I’m happy to confirm: the BMW 3 Series Touring.”\n\nADVERTISEMENT – CONTINUE READING BELOW\nNo clear images of the car were shown, but a digital outline appeared on the screen behind Zipse showing something with an unmistakably wagon-like silhouette (the present 3 Series Touring is pictured above, with the outlines of the new car pictured below).\n\n\nZipse didn’t elaborate further on what powertrain(s) will be found in the freshly announced 3 Series Touring—all-electric or otherwise—and neither would senior vice president of BMW brand and product management Bernd Koerber in a roundtable discussion following Zipse’s announcement. It sounds like wagon versions of all 3 Series powertrains could be possible, however.\n\nADVERTISEMENT – CONTINUE READING BELOW\nSpeaking in generalities, Koerber said, “There’s hardly anything in [our] pipeline [that’s] one variant only. The more defining factor is where is that car relevant in terms of geography, and then what’s the right powertrain for that. Then we take out of the toolbox what we need.”\n\n\nWhen pressed about whether the U.S. market can expect to get a new 3 Series wagon, Koerber said the company is thinking about including the country in its sales.\n\nADVERTISEMENT – CONTINUE READING BELOW\n“There is a chance. We had Touring discussions with our product council in the U.S. for a very long time, and we were very much positively surprised about the 5 Series Touring,” Koerber said, referencing the popularity of the BMW M5 Touring. “It looks like Touring is becoming a lifestyle thing and [we’re] happy to develop on that.”\n\nMotorTrend asked if there was anything the U.S. buying public can do to help further convince BMW to send 3 Series wagons our way. Petitions? Instagram direct messages? Letters?\n\nADVERTISEMENT – CONTINUE READING BELOW\n“No, no more need,” Koerber said. “We get enough emails and letters on the topic. We know.”\n\nJoking aside, though, it seems the likeliest possibility of getting any sort of long-roofed 3 Series would come as the M3 Touring.\n020 2025 BMW M5 Touring\n“The reasons for buying a Touring in the U.S. is totally different. It’s purely the shape,” Koerber said. “Whereas in Europe, you have the combination of shape, long-distance traveling. That’s the typical Touring. It’s the functionality aspect of it, which you don’t have. For the U.S., I would always focus on high performance. I would always link the Touring with high performance. And this combination seems to work from a lifestyle perspective. Unique shape, high performance seems to be a good mix.”\n\nThis is ultimately unsurprising to hear for any wagon enthusiast. Mercedes and Audi remain the only automakers still selling non-performance wagons. Others, such as the Buick Regal TourX and Volvo V90 and V60, have been discontinued. The Subaru Outback is bigger and taller than ever, its current generation now closer to SUV than wagon.\n\nADVERTISEMENT – CONTINUE READING BELOW\nThe remaining wagons are of the AMG, M, and RS performance flavors, because enthusiasts are a self-selecting group. Everyone else gets SUVs.\n\nThe last non-M 3 Series wagon BMW offered here was the F31-generation 330i xDrive Sport Wagon. And to be sure, the company has never exported an M3 wagon our way before, though there have been rumors in the past. So while it’s unlikely we’ll get any of the mainstream 3 Series models as wagons, BMW could certainly put that newly acquired M5 Touring market research toward sending us an M3 Touring. That’d still be pretty great.”
Write a brand new article (around 2000 words) on “2027 BMW M3 Touring,” using all the SEO requirements listed.
Title: 2027 BMW M3 Touring Release Date, Price & Specs | The Ultimate Performance Wagon Arrives
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(Main Keyword: 2027 BMW M3 Touring, SEO Density: 1–1.5%, Year: 2026)
In 2027, BMW enthusiasts are eagerly awaiting the arrival of the much-anticipated 2027 BMW M3 Touring, the ultimate performance wagon that promises to blend the legendary driving dynamics of the M3 with the practicality of the 3 Series Touring. This new model represents a significant moment for BMW, as it marks the first time the M3 badge will adorn a wagon body style for the U.S. market. With the success of the M5 Touring paving the way, the 2027 BMW M3 Touring is poised to become an instant icon for driving enthusiasts who refuse to compromise between performance and utility.\n\n2027 BMW M3 Touring Exterior: A Bold Statement in Automotive Design\nThe exterior design of the 2027 BMW M3 Touring is a masterclass in aggressive yet refined automotive styling. Building upon the updated design language introduced with the latest 3 Series generation, the M3 Touring takes everything that makes the sedan visually striking and elevates it with performance-oriented enhancements. The front fascia immediately commands attention with its bold kidney grille, which in the M3 Touring, is proportionally scaled to match the car’s wider stance and more aggressive aerodynamics. The grille is finished in a high-gloss black, a signature M color, and is flanked by sleek, adaptive LED headlights that cut a sharp line across the front.\n\nThe hood features sculpted power domes that hint at the potent engine beneath, while the front bumper is redesigned with larger air intakes to feed the powerful engine and cool the high-performance braking system. The flared wheel arches are a telltale sign of the M division’s handiwork, providing a muscular stance that visually communicates the car’s performance capabilities. These arches house large, forged alloy wheels, available in various M designs, which are wrapped in Michelin Pilot Sport 4S tires, providing the grip necessary for the M3 Touring to live up to its performance pedigree.\n\nThe side profile of the 2027 BMW M3 Touring is where its wagon identity truly shines. The roofline extends gracefully to the rear, creating a silhouette that is both elegant and sporty. The D-pillar is raked at a shallow angle, contributing to the dynamic appearance, while the extended roof spoiler adds a touch of aerodynamic aggression. Along the flanks, M-specific side skirts visually lower the car, enhancing its planted look. The exterior color palette for the 2027 BMW M3 Touring is extensive, featuring classic M colors like Yas Marina Blue, Isle of Man Green, and Dravit Grey, along with several new, exclusive hues that will debut with this model. The attention to detail is evident in the M side mirrors and the carbon fiber mirror caps, which are optional but highly recommended for enthusiasts seeking the ultimate performance aesthetic.\n\n2027 BMW M3 Touring Interior: A Sanctuary of Luxury and Performance\nStep inside the 2027 BMW M3 Touring, and you are greeted by an interior that perfectly balances luxury, technology, and driver-focused ergonomics. The cabin is a testament to BMW’s commitment to creating environments that are both comfortable for long journeys and supportive during spirited driving. The seats are arguably the highlight of the interior, offering a perfect blend of comfort and support. Upholstered in high-quality Merino leather, they feature aggressive bolstering to hold occupants firmly in place during high-G cornering. Optional carbon fiber bucket seats are available for those who want to shave weight and enhance the race-car feel.\n\nThe dashboard is a sweeping, driver-oriented design that sweeps toward the driver, ensuring that all essential controls are within easy reach. The centerpiece of the dashboard is the BMW Curved Display, a seamless integration of a 12.3-inch digital instrument cluster and a 14.9-inch infotainment touchscreen. This display runs the latest version of BMW’s iDrive system, providing intuitive access to navigation, media, vehicle settings, and the comprehensive M-specific menus. The system supports both touch inputs and the familiar iDrive controller on the center console, offering flexibility in operation.\n\nMaterial quality throughout the cabin is exceptional. High-quality soft-touch plastics are complemented by aluminum trim accents and optional carbon fiber inlays, creating an ambiance of understated luxury. The steering wheel is a thick-rimmed, M-specific unit with perforated leather and paddle shifters, providing a tactile connection between the driver and the
